Madison, WI

Add Comparison

Population

660,422

0.946% growth

Poverty Rate

11.7%


Median Age

36.4


Median Household Income

$70,463

1.18% decline

Number of Employees

375,788

2.06% growth

Median Property Value

$258,700

4.74% growth

About

In 2018, Madison, WI had a population of 660k people with a median age of 36.4 and a median household income of $70,463. Between 2017 and 2018 the population of Madison, WI grew from 654,230 to 660,422, a 0.946% increase and its median household income declined from $71,301 to $70,463, a -1.18% decrease.

The population of Madison, WI is 81.7% White Alone, 5.81% Hispanic or Latino, and 4.96% Asian Alone. N/A% of the people in Madison, WI speak a non-English language, and 95.6% are U.S. citizens.

The largest universities in Madison, WI are University of Wisconsin-Madison (12,367 degrees awarded in 2017), Madison Area Technical College (3,196 degrees), and University of Wisconsin Colleges (1,504 degrees).

The median property value in Madison, WI is $258,700, and the homeownership rate is 61%. Most people in Madison, WI commute by Drove Alone, and the average commute time is 20.5 minutes. The average car ownership in Madison, WI is 2 cars per household.

About the photo: Madison, WI

COVID-19

Total Confirmed Cases by Date

Showing data at the state level for Wisconsin.

This chart shows the number of COVID-19 confirmed cases by date in Wisconsin compared with the four states with the most similar number of confirmed cases.

View Data
Save Image
Add Data to Cart

Impact on Employment

Data is only available at the state level. Showing data for Wisconsin.

This chart shows weekly unemployment insurance claims in Wisconsin (not-seasonally adjusted) compared with the four states with the most similar impact.

The most recent data point uses Advance State Claims data, which can be revised in subsequent weeks.

View Data
Save Image
Add Data to Cart

Community Mobility

Showing data at the state level for Wisconsin.

This chart presents movement trends over time in the state of Wisconsin across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

View Data
Save Image
Add Data to Cart

Economy

The economy of Madison, WI employs 376k people. The largest industries in Madison, WI are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people), and the highest paying industries are Utilities ($80,599), Management of Companies & Enterprises ($76,667), and Professional, Scientific, & Technical Services ($65,706).

Median household income in Madison, WI is $70,463. Males in Madison, WI have an average income that is 1.36 times higher than the average income of females, which is $47,745. The income inequality in Madison, WI (measured using the Gini index) is 0.441, which is lower than than the national average.

Wages

Median Household Income

$70,463

2018 value

± $1,313

-1.18%

1 Year Growth

± 2.57%

Households in Madison, WI have a median annual income of $70,463, which is more than the median annual income of $61,937 across the entire United States. This is in comparison to a median income of $71,301 in 2017, which represents a -1.18% annual growth.

The following chart shows how the median household income in Madison, WI compares to that of its neighboring and parent geographies.

View Data
Save Image
Add Data to Cart

Wage by Gender in Common Jobs

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

$64,874

Average Male Salary

± $1,364

$47,745

Average Female Salary

± $994

In 2018, full-time male employees in Wisconsin made 1.36 times more than female employees.

This chart shows the gender-based wage disparity in the 5 most common occupations in Wisconsin by number of full-time employees.

View Data
Save Image
Add Data to Cart

Wage by Race and Ethnicity in Common Jobs

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Highest Average Salaries by Race & Ethnicity

  1. American Indian and Alaska Native tribes specified; or American Indian or Alaska Native, not specified and no other races

    $62,272 ± $34,034

  2. White

    $49,813 ± $828

  3. Two or More Races

    $48,430 ± $8,009

In 2018 the highest paid race/ethnicity of Wisconsin workers was American Indian and Alaska Native tribes specified; or American Indian or Alaska Native, not specified and no other races. These workers were paid 1.25 times more than White workers, who made the second highest salary of any race/ethnicity.

This chart shows the race- and ethnicity-based wage disparities in the 5 most common occupations in Wisconsin by number of full-time employees.

View Data
Save Image
Add Data to Cart

Wage Distribution

The closest comparable wage GINI for Madison, WI is from Wisconsin.

0.441

2018 Wage GINI

0.452

2017 Wage GINI

In 2018, the income inequality in Wisconsin was 0.441 according to the GINI calculation of the wage distribution. Income inequality had a 2.52% decline from 2017 to 2018, which means that wage distribution grew somewhat more even.

The 2018 the GINI for Wisconsin was lower than than the national average of 0.479. In other words, wages are distributed more evenly in Wisconsin in comparison to the national average.

This chart shows the number of workers in Wisconsin across various wage buckets compared to the national average.

View Data
Save Image
Add Data to Cart

Income by Location

Use the dropdown to filter by race/ethnicity.

Highest Median Household Income (Total)

In 2018, the county with the highest Median Household Income (Total) in Madison, WI was Waukesha County, WI with a value of $86,968, followed by St. Croix County, WI and Ozaukee County, WI, with respective values of $81,453 and $81,104.

The following map shows all of the counties in Madison, WI colored by their Median Household Income (Total).

View Data
Save Image
Add Data to Cart

Poverty by Age and Gender

Females 18 - 24

Largest Demographic Living in Poverty

11.7% of the population for whom poverty status is determined in Madison, WI (72.9k out of 624k people) live below the poverty line, a number that is lower than the national average of 13.1%. The largest demographic living in poverty are Females 18 - 24, followed by Males 18 - 24 and then Females 25 - 34.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

View Data
Save Image
Add Data to Cart

Poverty by Race and Ethnicity

Largest Race or Ethnicity Living in Poverty

  1. White

    52,166 ± 1,625

  2. Hispanic

    9,520 ± 732

  3. Black

    8,231 ± 773

The most common racial or ethnic group living below the poverty line in Madison, WI is White, followed by Hispanic and Black.

The Census Bureau uses a set of money income thresholds that vary by family size and composition to determine who classifies as impoverished. If a family's total income is less than the family's threshold than that family and every individual in it is considered to be living in poverty.

View Data
Save Image
Add Data to Cart

Occupations

Employment by Occupations

376k

2018 Value

± 9,182

2.06%

1 Year growth

± 3.37%

From 2017 to 2018, employment in Madison, WI grew at a rate of 2.06%, from 368k employees to 376k employees.

The most common job groups, by number of people living in Madison, WI, are Management Occupations (44,019 people), Office & Administrative Support Occupations (41,840 people), and Sales & Related Occupations (28,756 people). This chart illustrates the share breakdown of the primary jobs held by residents of Madison, WI.

View Data
Save Image
Add Data to Cart

Most Common

The most common jobs held by residents of Madison, WI, by number of employees, are Management Occupations (44,019 people), Office & Administrative Support Occupations (41,840 people), and Sales & Related Occupations (28,756 people).

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Most Specialized

Compared to other msas, Madison, WI has an unusually high number of residents working as Life, Physical, & Social Science Occupations (2.67 times higher than expected), Computer & Mathematical Occupations (1.59 times), and Farming, Fishing, & Forestry Occupations (1.32 times).

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Highest Paid

The highest paid jobs held by residents of Madison, WI, by median earnings, are Computer & Mathematical Occupations ($73,633), Legal Occupations ($69,540), and Law Enforcement Workers Including Supervisors ($67,268).

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Industries

Employment by Industries

376k

2018 Value

± 9,182

2.06%

1 Year growth

± 3.37%

From 2017 to 2018, employment in Madison, WI grew at a rate of 2.06%, from 368k employees to 376k employees.

The most common employment sectors for those who live in Madison, WI, are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people). This chart shows the share breakdown of the primary industries for residents of Madison, WI, though some of these residents may live in Madison, WI and work somewhere else. Census data is tagged to a residential address, not a work address.

View Data
Save Image
Add Data to Cart

Most Common

The most common industries in Madison, WI, by number of employees, are Health Care & Social Assistance (59,054 people), Educational Services (47,958 people), and Manufacturing (39,051 people).

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Most Specialized

Compared to other msas, Madison, WI has an unusually high number of Agriculture, Forestry, Fishing & Hunting (1.98 times higher than expected), Educational Services (1.39 times), and Information (1.32 times) industries.

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Highest Paying

The highest paying industries in Madison, WI, by median earnings, are Utilities ($80,599), Management of Companies & Enterprises ($76,667), and Professional, Scientific, & Technical Services ($65,706).

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Domestic Trade

Domestic Production & Consumption

Domestic production and consumption consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Top Domestic Production in Dollars

  1. $41.9B

  2. $30.3B

  3. $29.6B

In 2015, the top outbound Wisconsin product (by dollars) was Other foodstuffs with $41.9B, followed by Machinery ($30.3B) and Mixed freight ($29.6B).

The following chart shows the share of these products in relation to all outbound Wisconsin products.

View Data
Save Image
Add Data to Cart

Domestic Trade Growth

Showing data for Wisconsin state.

$356B

2020 Value

$493B

Projected 2045 Value

38.5% growth

In 2020, total outbound Wisconsin trade was $356B. This is expected to increase 38.5% to $493B by 2045.

The following chart shows how the domestic outbound Wisconsin trade is projected to change in comparison to its neighboring states.

View Data
Save Image
Add Data to Cart

Interstate Trade

Interstate trade consists of products and services shipped from Wisconsin to other states, or from other states to Wisconsin.

Most Common Trade Partners

  1. $31.3B

  2. $29.3B

  3. $11.1B

In 2015, the top outbound Wisconsin domestic partner for goods and services (by dollars) was Illinois with $31.3B, followed by Minnesota with $29.3B and Michigan and $11.1B.

The following map shows the amount of trade that Wisconsin shares with each state (excluding itself).

View Data
Save Image
Add Data to Cart

Health

95.8% of the population of Madison, WI has health coverage, with 63.6% on employee plans, 8.54% on Medicaid, 10.2% on Medicare, 12.5% on non-group plans, and 1.05% on military or VA plans.

Per capita personal health care spending in the msa of Madison, WI was $8,702 in 2014. This is a 6.26% increase from the previous year ($8,189).

Primary care physicians in Madison, WI see 1247 patients per year on average, which represents a 0.565% increase from the previous year (1240 patients). Compare this to dentists who see 1516 patients per year, and mental health providers who see 560 patients per year.

Comparing across all counties in the state, Adams County and Menominee County have the highest prevalence of diabetes (13.1%). Additionally, Menominee County has the highest prevalence of adult obesity (45.1%)

Patient to Clinician Ratios

Data is only available at the state level. Showing data for Wisconsin.

1,247 to 1

Patient to Primary Care Physician Ratio

Primary care physicians in Wisconsin see an average of 1,247 patients per year. This represents a 0.565% increase from the previous year (1,240 patients).

The following chart shows how the number of patients seen by primary care physicians has been changing over time in Wisconsin in comparison to its neighboring geographies.

View Data
Save Image
Add Data to Cart

Behavioral Health Conditions

Data only available at the state level.

State with the Highest Prevalence

  1. 8.26% of the population affected

  2. 8.13% of the population affected

  3. 7.98% of the population affected

In 2016, West Virginia had the highest prevalence of adults with major depressive episode, with 8.26% of the population affected. The second highest is Arkansas (8.13%), followed by New Hampshire (7.98%).

The following map shows the percent of individuals with major depressive episode by state over multiple years.

View Data
Save Image
Add Data to Cart

Access and Quality

Data only available at state level.

Most prevalent states

  1. 19.2% of adults

  2. 17.9% of adults

  3. 17.6% of adults

In 2016, Mississippi had the highest prevalence of adults who haven't seen a doctor in the past 12 months due to cost, at 19.2%. It is followed by Texas (17.9%) and Louisiana (17.6%).

The following map shows the prevalence of adults who haven't seen a doctor in the past 12 months due to cost by state over multiple years.

View Data
Save Image
Add Data to Cart

Health Care Spending

Data is only available at the state level. Showing data for Wisconsin.

$8,702

Total Per Capita Spending on Personal Health Care 

$5,159

Per Enrollee Private Health Insurance Spending on Personal Health Care

$7,057

Per Enrollee Medicaid Spending on Personal Health Care

$9,608

Per Enrollee Medicare Spending on Personal Health Care

Between 2013 and 2014, all personal health care spending per capita in Wisconsin (including private, Medicare, and Medicaid) grew 6.26%, from $8,189 to $8,702.

The following chart shows how this spending changed over time in comparison to Medicaid, Medicare, and private insurance spending, per enrollee.

View Data
Save Image
Add Data to Cart

Health Care Coverage

4.15%

Uninsured

63.6%

Employer Coverage

8.54%

Medicaid

10.2%

Medicare

12.5%

Non-Group

1.05%

Military or VA

Between 2016 and 2017, the percent of uninsured citizens in Madison, WI grew by 8.54% from 3.82% to 4.15%.

The following chart shows how the percent of uninsured individuals in Madison, WI changed over time compared with the percent of individuals enrolled in various types of health insurance.

View Data
Save Image
Add Data to Cart

Health Risks

Data available at the county level.

Most at risk counties

  1. 13.1% prevalence

  2. 13.1% prevalence

  3. 12.4% prevalence

Adams County and Menominee County have the highest prevalence of diabetes in Wisconsin, at 13.1%.

The following map shows the prevalence of diabetes in Wisconsin by county over multiple years.

View Data
Save Image
Add Data to Cart

Diversity

Madison, WI is home to a population of 660k people, from which 95.6% are citizens. As of 2017, 7.23% of Madison, WI residents were born outside of the country (47.3k people).

The ethnic composition of the population of Madison, WI is composed of 540k White Alone residents (81.7%), 38.4k Hispanic or Latino residents (5.81%), 32.8k Asian Alone residents (4.96%), 28.5k Black or African American Alone residents (4.32%), 17.5k Two or More Races residents (2.65%), 2.66k American Indian & Alaska Native Alone residents (0.402%), 849 Some Other Race Alone residents (0.129%), and 169 Native Hawaiian & Other Pacific Islander Alone residents (0.0256%).

Age

Age by Nativity

37

Median Native-Born Age

± 0.3

36

Median Foreign-Born Age

± 1.1

In 2018, the median age of all people in Madison, WI was 36.4. Native-born citizens, with a median age of 37, were generally older than than foreign-born citizens, with a median age of 36. But people in Madison, WI are getting getting older. In 2017, the average age of all Madison, WI residents was 36.

View Data
Save Image
Add Data to Cart

Heritage

Foreign-Born Population

7.23%

2017 Foreign-Born Population

47.3k people

6.94%

2016 Foreign-Born Population

45k people

As of 2017, 7.23% of Madison, WI residents (47.3k people) were born outside of the United States, which is lower than the national average of 13.7%. In 2016, the percentage of foreign-born citizens in Madison, WI was 6.94%, meaning that the rate has been increasing.

The following chart shows the percentage of foreign-born residents in Madison, WI compared to that of it's neighboring and parent geographies.

View Data
Save Image
Add Data to Cart

Global Diversity

The PUMS dataset is not available at the MSA level, so we are showing data for Wisconsin.

Most Common Origin

  1. Mexico

    82,867 ± 7,017 people

  2. India

    24,020 ± 3,797 people

  3. China

    15,072 ± 3,010 people

In 2018, the most common birthplace for the foreign-born residents of Wisconsin was Mexico, the natal country of 82,867 Wisconsin residents, followed by India with 24,020 and China with 15,072.

View Data
Save Image
Add Data to Cart

Citizenship

95.6%

2018 Citizenship

95.6%

2017 Citizenship

As of 2018, 95.6% of Madison, WI residents were US citizens, which is higher than the national average of 93.2%. In 2017, the percentage of US citizens in Madison, WI was 95.6%, meaning that the rate of citizenship has been decreasing.

The following chart shows US citizenship percentages in Madison, WI compared to that of it's neighboring and parent geographies.

View Data
Save Image
Add Data to Cart

Race and Ethnicity

Most Common

  1. White Alone

    540k ± 617

  2. Hispanic or Latino

    38.4k ± 3.5k

  3. Asian Alone

    32.8k ± 1.93k

In 2018, there were 14.1 times more White Alone residents (540k people) in Madison, WI than any other race or ethnicity. There were 38.4k Hispanic or Latino and 32.8k Asian Alone residents, the second and third most common racial or ethnic groups.

The following bar chart shows the 8 races and ethnicities represented in Madison, WI as a share of the total population.

View Data
Save Image
Add Data to Cart

Military

Veterans

Most Common Service Period

  1. Vietnam

    9,900 ± 1,101

  2. Gulf War (2001-)

    5,483 ± 1,114

  3. Gulf War (1990s)

    3,607 ± 919

Madison, WI has a large population of military personnel who served in Vietnam, 1.81 times greater than any other conflict.

View Data
Save Image
Add Data to Cart

Education

In 2017, universities in Madison, WI awarded 18,871 degrees. The student population of Madison, WI is skewed towards women, with 34,445 male students and 40,204 female students.

Most students graduating from Universities in Madison, WI are White (13,815 and 80.7%), followed by Hispanic or Latino (887 and 5.18%), Asian (843 and 4.92%), and Black or African American (583 and 3.4%).

The largest universities in Madison, WI by number of degrees awarded are University of Wisconsin-Madison (12,367 and 65.5%), Madison Area Technical College (3,196 and 16.9%), and University of Wisconsin Colleges (1,504 and 7.97%).

The most popular majors in Madison, WI are Other Liberal Arts & Sciences, General Studies, & Humanities (1,482 and 7.85%), Nursing Assistant & Patient Care Assistant (787 and 4.17%), and Registered Nursing (567 and 3%).

The median tuition costs in Madison, WI are $20,750 for private four year colleges, and $4,750 and $12,321 respectively, for public four year colleges for in-state students and out-of-state students.

Concentrations

Most Common

  1. 523 degrees awarded

  2. 478 degrees awarded

  3. 359 degrees awarded

In 2015, the most common concentation for Bachelors Degree recipients in Madison, WI was General Biological Sciences with 523 degrees awarded.

This visualization illustrates the percentage of students graduating with a Bachelors Degree from schools in Madison, WI according to their major.

View Data
Save Image
Add Data to Cart

Universities

Largest Universities by degrees awarded

  1. 12,367 degrees awarded

  2. 3,196 degrees awarded

  3. 1,504 degrees awarded

$4,750

Median In-State Public

$20,750

Median Private

In 2017, the Madison, WI institution with the largest number of graduating students was University of Wisconsin-Madison with 12,367 degrees awarded.

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Student Gender for Common Institutions

8,267

Degrees Awarded to Men

10,604

Degrees Awarded to Women

In 2017, 8,267 men were awarded degrees from institutions in Madison, WI, which is 0.78 times less than the 10,604 female students who received degrees in the same year.

This chart displays the gender disparity between the top 5 institutions in Madison, WI by degrees awarded.

View Data
Save Image
Add Data to Cart

Student Race and Ethnicity

Most Common Student Race or Ethnicity

  1. White

    13,815 degrees awarded

  2. Hispanic or Latino

    887 degrees awarded

  3. Asian

    843 degrees awarded

In 2017 the majority of degrees awarded at institutions in Madison, WI were to White students. These 13,815 degrees mean that there were 15.6 times more White students then the next closest race/ethnicity group, Hispanic or Latino, with 887 degrees awarded.

View Data
Save Image
Add Data to Cart

Housing & Living

The median property value in Madison, WI was $258,700 in 2018, which is 1.13 times larger than the national average of $229,700. Between 2017 and 2018 the median property value increased from $247,000 to $258,700, a 4.74% increase. The homeownership rate in Madison, WI is 61%, which is lower than the national average of 63.9%. People in Madison, WI have an average commute time of 20.5 minutes, and they commute by Drove Alone. Car ownership in Madison, WI is approximately the same as the national average, with an average of 2 cars per household.

Housing

Property Value

$258,700

2018 Median

± $5,242

$247,000

2017 Median

± $5,094

In 2018, the median property value in Madison, WI grew to to $258,700 from the previous year's value of $247,000.

The following charts display, first, the property values in Madison, WI compared to it's parent and neighbor geographies and, second, owner-occupied housing units distributed between a series of property value buckets compared to the national averages for each bucket. In Madison, WI the largest share of households have a property value in the $200k - $250k range.

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Household Income

Please note that the buckets used in this visualization were not evenly distributed by ACS when publishing the data.

$70,463

Median Household Income

± $1,313

276k

Number of Households

± 7,476

In 2018, the median household income of the 276k households in Madison, WI declined from $70,463 from the previous year's value of $71,301.

The following chart displays the households in Madison, WI distributed between a series of income buckets compared to the national averages for each bucket. The largest share of households have an income in the $75k - $100k range.

View Data
Save Image
Add Data to Cart

Property Taxes

$3k+

Average Range

This chart shows the households in Madison, WI distributed between a series of property tax buckets compared to the national averages for each bucket. In Madison, WI the largest share of households pay taxes in the $3k+ range.

View Data
Save Image
Add Data to Cart

Rent vs Own

61%

2018 Homeownership

61.4%

2017 Homeownership

In 2018, 61% of the housing units in Madison, WI were occupied by their owner. This percentage declined from the previous year's rate of 61.4%.

This percentage of owner-occupation is lower than the national average of 63.9%. This chart shows the ownership percentage in Madison, WI compared it's parent and neighboring geographies.

View Data
Save Image
Add Data to Cart

Commute Time

20.5 minutes

Average Travel Time

Using averages, employees in Madison, WI have a shorter commute time (20.5 minutes) than the normal US worker (25.7 minutes). Additionally, 0.983% of the workforce in Madison, WI have "super commutes" in excess of 90 minutes.

The chart below shows how the median household income in Madison, WI compares to that of it's neighboring and parent geographies.

View Data
Save Image
Add Data to Cart
View Data
Save Image
Add Data to Cart

Commuter Transportation

Most Common Method of Travel

  1. Drove Alone

    76.1%

  2. Carpooled

    6.55%

  3. Walked

    5.46%

In 2018, the most common method of travel for workers in Madison, WI was Drove Alone (76.1%), followed by those who Carpooled (6.55%) and those who Walked (5.46%).

The following chart shows the number of households using each mode of transportation over time, using a logarithmic scale on the y-axis to help better show variations in the smaller means of commuting.

View Data
Save Image
Add Data to Cart

Transportation

Car Ownership

2 cars

Average Number

The following chart displays the households in Madison, WI distributed between a series of car ownership buckets compared to the national averages for each bucket. The largest share of households in Madison, WI have 2 cars, followed by 1 car.

View Data
Save Image
Add Data to Cart